As a Marketing Manager, you’ll be a key point person in telling the stories of HVA and PEI and the incredible people who work with us. Working in close collaboration with colleagues, you will develop our digital content strategy program, create and edit content (especially photos and videos), supervise online advertising, and manage communities on prominent online platforms.
Develop, implement, and evaluate content strategy program, with objectives including enhancing brand awareness, reputation management and SEO, developing community, and sharing best practices from the schools
Create and edit high-quality content in a variety of formats, including blog posts, emails, pictures, videos (including teacher interviews), and podcasts
Manage advertising program for teacher and student recruitment, including maintaining and evaluating metrics for how content is performing
Manage mailing lists using Constant Contact or similar
Maintain editorial calendar, coordinating stakeholders ranging from shared services team members to school personnel
Manage communities, create engagement and excitement, and post content on platforms including Facebook, Flickr, Instagram, LinkedIn, Pinterest, Twitter, YouTube, and beyond
Stay abreast of the latest trends to enable lightning-quick strategy shifts
A passion for progressive education, a desire to serve the children of Harlem, and an eagerness to get to know teachers and students
Excellent written communication skills and social skills
Facility with the full breadth of digital platforms and a keen eye for the latest trends. (Note: you yourself should have a variety of active social media accounts.)
Facility with software for editing photos (e.g. Photoshop), videos (e.g. Final Cut), and audio (e.g. Audacity)
Facility with design software (e.g. InDesign) preferred
A careful planner and goal-setter who knows how to adjust on the fly
Harlem Village Academies is an Equal Opportunity Employer and committed to diversity among our staff. Applicants of diverse backgrounds are strongly encouraged to apply.